TEN PIECE LIMITED: Privacy Notice

Last updated: 15 December 2025
Applies to: visitors located in the United Kingdom and European Economic Area (EEA)

1. Who we are

TEN PIECE LIMITED (company number 15184462)
Registered office: Office 186, 60 Tottenham Court Road, Fitzrovia, London, England, W1T 2EW
Data controller: TEN PIECE LIMITED (“we”, “us”, “our”).
Privacy contact: +44 20 8050 5527, hello@tenpiece.co.uk

2. Scope and summary

This notice explains what personal data we collect about UK/EEA visitors, how we use it, who we share it with, how long we keep it, your rights and how to contact us. We use tracking technologies (including Meta Pixel and Meta Conversions API) to measure and improve ads and to create audiences. You must be able to access a cookie/consent control on pages where tracking runs.

3. Personal data we collect

We collect the following categories of personal data when you interact with our website, lead forms or ads:

Identity and contact data: name, company, job title (if provided), email address, phone number.
Technical/usage data: IP address, browser/device identifiers, access times, cookies and similar tracking identifiers.
We do not collect special category data (health, race, religion, etc.).

4. How we collect data

Directly from you when you submit a form or contact us.
Automatically via cookies and similar technologies when you visit our website (see cookie notice below).
Via server-to-server events (Conversions API) and via Meta/Google ad systems when you interact with our ads.

5. Why we process personal data and lawful basis (UK GDPR)

We process personal data for the purposes below. Suggested lawful bases follow ICO guidance; for cookie-based tracking and advertising, we use consent, and for handling enquiries and performing service,s we rely on legitimate interests and/or contract when a client engagement exists. You should keep records of any Legitimate Interests Assessments (LIA) if you adopt that basis.

Purposes and recommended lawful bases:

To respond to enquiries, deliver services and manage client relationships: Contract (when you are a client) or Legitimate Interests (to respond to enquiries and pursue potential business).
To operate, secure and improve our website: Legitimate Interests.
To run, measure and optimise advertising, build custom/ lookalike audiences and remarket: Consent for non-essential cookies and tracking (Meta Pixel, CAPI). Users must be given a clear cookie consent choice before these trackers run.
To comply with legal obligations: Legal obligation (e.g., record keeping for financial/tax purposes).

If you prefer us to rely on a different lawful basis for any processing, contact hello@tenpiece.co.uk so we can log and advise.

6. Cookies, tracking, Meta Pixel and Conversions API

We use the following tracking technologies:

Strictly necessary cookies required for site functionality.
Analytics and performance cookies (Google Analytics, Google Tag Manager).
Advertising cookies and tools: Meta Pixel is installed and configured to collect events and conversion data. We also use the Meta Conversions API to send server-side events to Meta for measurement and optimization. These tools may transmit hashed identifiers and event data to Meta to support ad delivery, measurement and audience building. You must be able to accept or decline non-essential cookies before these trackers are activated.

Data types sent to Meta or Google may include: event type (page_view, lead, contact), IP address, cookie identifiers and hashed contact details if you submit them via a form and we choose to link them. We do not, and will not, send special category data to Meta.

7. Third-party processors and transfers

We share personal data only with:

Meta (for advertising, pixel and CAPI), and Google (analytics, ads).
Any processors we use to operate our website, manage leads, or provide services (for example, CRM providers).
We do not sell personal data. If we transfer data outside the UK/EEA, we will use appropriate safeguards (e.g., UK adequacy, Standard Contractual Clauses) and inform you as required.

8. Retention

We retain personal data only as long as necessary for the purpose collected, and in line with legal and business needs:

Enquiry/lead records: retained for up to 2 years after last contact (unless you become a client or ask us to delete earlier).
Client records (accounting/tax): retained for at least 6 years where required for tax and regulatory compliance.
Analytics and cookies: retention periods follow the providers’ storage rules (we recommend 6–26 months for analytics, configurable by site). The ICO principle of storage limitation informs these periods.

9. Your rights

If you are in the UK/EEA, you have rights under data protection law, including:

Right of access, rectification, erasure, restriction, portability, and to object to processing.
Right to withdraw consent where processing is based on consent.
Right to complain to the UK Information Commissioner’s Office if you are unhappy with our handling of your data.
To exercise your rights, contact hello@tenpiece.co.uk. We may need to verify your identity before responding.

10. Marketing and opting out

We will only send marketing where we have a lawful basis (consent or legitimate interests). You can opt out from marketing at any time using the unsubscribe link in emails or by contacting hello@tenpiece.co.uk.

To opt out of personalised advertising across platforms:

Facebook/Meta: manage your ad preferences in your Facebook account and through Meta’s data settings.
Google: visit your Google Ad Settings to control personalised ads.
You can also control cookie preferences via our cookie banner.

11. Security

We implement technical and organisational measures to protect personal data (access controls, encryption for data in transit, staff training, etc.). No internet transmission is completely secure; we take reasonable steps, but cannot guarantee absolute security.

12. Children

Our services and website are not intended for children. We do not knowingly collect information from children under 16.

13. Changes to this notice

We will update this notice from time to time. The “Last updated” date at the top will show the revision date.

Short Cookie Notice

We use cookies to make our site work and to improve your experience. With your consent we and third parties (including Meta and Google) use cookies to measure site usage, personalise content and deliver adverts. You can accept or decline non-essential cookies and change your preferences at any time via the “Manage cookie preferences” link. For details see our Privacy Notice. The rules on cookies in the UK are set out by the Information Commissioner’s Office and PECR.

One-paragraph Meta Ads summary

TEN PIECE LIMITED uses Meta Pixel and Meta Conversions API to measure and optimise ad performance and to build custom and lookalike audiences. Events we track include page_view and lead; the data categories potentially sent to Meta include event type, IP address, cookie identifiers and hashed contact details you supply via lead forms. We rely on user consent for non-essential tracking and advertising cookies; users can manage cookie preferences via our cookie banner and opt out of personalised ads through their Meta and Google ad settings. Contact hello@tenpiece.co.uk for more details.